Helping businesses achieve profitable growth by leveraging data to unlock new opportunities.
White Canvas Co. is the creation of one of Australia's leading Heads of Digital in the fashion industry, Elle Kuiters. Elle has been in the eCommerce & Digital scene for over 10 years, mostly in Fashion Retail.
Having led big teams at world leading brands such as Gucci, Georg Jensen, Sass & Bide, Seafolly, Tigerlily and M.J. Bale, she has extensive experience managing large scale website migrations and end-to-end integrations on every major ecommerce platform. This includes Magento, Shopify Plus, Salesforce Commerce Cloud, WIX and Wordpress.
She is known for her success in developing and implementing growth strategies for digital businesses and for helping achieve profitable growth by leveraging data to unlock new opportunities.
Digital Marketing Profitability
eCommerce
Customer Experience
Social Media
P&L
Digital Tech Stack
Replatform
Website redesign
OMNI Channel Projects
Digital Transformation
Email Marketing / CRM
Digital & Ecommerce strategy
Forecasting
P&L Review and Build
12 Month Project Mapping
Talent acquisition
Talent Mentoring & Upskilling
Paid Facebook Advertising
Affiliate Marketing Management
Interim Ecommerce Management
Interim Digital Marketing Management
How our clients really felt about us.
“Elle Kuiters is one of, if not Australia’s leading digital experts. A true digital native with a business acumen to match, that constantly seeks out and delivers improvements in innovation, customer UX and EBITDA. Elle’s digital knowledge, experience and results are unparalleled; and any brand not working with Elle is at a significant competitive disadvantage.”
Chris Buchanan - CEO, Tigerlily"Partnering with White Canvas Co for not only strategic guidance, but also hands on support has helped us launch major digital projects that will see Mr Vitamins continued omni-channel growth. Since bringing White Canvas on board, in just three short months, we have experienced a staggering +42.3% uplift in revenue vs last year! We are so grateful to have Elle and her passionate, agile team as our strategic digital partner."
Belle Sharpin - Head of Digital, Mr Vitamins"White Canvas Co is one of the hardest working eCommerce/Digital Marketing agencies I’ve worked with. Elle and her team are highly professional, thorough, and prompt. They are great to work with, logical, patient and trustworthy. For any business seeking eCommerce/Digital advice, support and project management, I would 100% recommend."
Tyler Velasquez - Global eCommerce Manager, Bondi Sands- Choosing a selection results in a full page refresh.
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